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"Build-Your-Own" Artisanal Pizza Restaurant Set to Open in West Covina in April
LOS ANGELES, CA--(Marketwired - Mar 9, 2016) - Blaze Fast-Fire'd Pizza, the fast-casual concept known for its chef-driven menu and casually hip restaurants, today announced that it will soon open a new Los Angeles area location, in West Covina. The new Blaze Pizza restaurant, which features a 2,400 square foot interior with seating for 70 inside, will open in April near the Plaza West Covina (120 S. California Ave.).
Blaze Pizza is a modern day "pizza joint" that has been inspiring excitement and cultivating fanatics for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s'more pies since it opened its first location in 2012. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of carefully sourced, high-quality ingredients -- all for around $8. The generously-sized 11" pizzas are then sent to a blazing hot open-flame oven -- the centerpiece of the restaurant -- where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire'd and ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the "Pizza Whisperer"), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The new West Covina restaurant will also feature a selection of wine and craft beer.
To create the perfect vibe inside the new West Covina restaurant, award-winning design architect Ana Henton has added several unique, modern touches, including an oversized wall graphic custom-built to suit the space. Additionally, in support of the company's commitment to "Intelligent Choices for Our Pizzas, People & Planet," the West Covina restaurant will use both recycled and sustainable materials and energy-efficient LED lighting, and will feature eco-friendly, compostable packaging.
"At Blaze, we're all about creating an engaging dining experience where guests can enjoy artisanal pizza that's both fast and affordable," said Jim Mizes, president & COO of Blaze Pizza. "The authenticity of our food, plus a service culture that genuinely focuses on the happiness of our guests and crew -- have been key to our popularity and expansion."
The newest Blaze restaurant is looking forward to building strong roots within the community, offering a spot where guests can connect, create and enjoy. To that end, the restaurant promotes a turnkey fundraiser program that returns 20 percent of an event's proceeds back to the organization, helping schools, sports clubs and other local groups "cause a scene for a good cause."
The restaurant will be operated by the Driz/Koral Group, led by Peter Koral, founder of premium denim brand "Seven for All Mankind," and Daniel Driz, seasoned leader with over 30 years if experience in the industry. "Blaze Pizza is very unique. High quality ingredients, awesome value and blazing fast! I couldn't be more excited," said Koral.
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Now ranked as the overall #2 fast-casual brand in FastCasual.com's annual Top 100 list, Blaze Pizza is building momentum and developing a cult-like following as it expands across the country. The company currently operates 114 restaurants in 27 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Toronto, Dallas, Las Vegas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Patrick Schwarzenegger, Boston Red Sox co-owner Tom Werner and movie producer John Davis. For more information, please visit blazepizza.com and facebook.com/blazepizza or click here to view a company video.
Blaze Pizza®, Fast-Fire'd®, the horizontal logo design, and the proprietary names "Pizzasmith," "Intelligent Choices For Our Pizzas, People & Planet" and related trademarks are the property of Blaze Pizza LLC.
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