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Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

977 Days ago

LOS ANGELES, Sept. 19, 2019 (GLOBE NEWSWIRE) -- Centerfield (https://www.centerfield.com/), a technology-driven marketing and customer acquisition company, today announced the launch of its customer intelligence platform, Insights by Scout (https://www.centerfield.com/technology/).

Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience targeting, and acquire customers with high long-term value efficiently.

Dugout’s user interface allows for an intuitive, self-service experience that recommends audiences, messaging and customer experiences. These learnings can instantly be applied through Dugout to marketing channels such as search and social to improve efficiency. With Insights by Scout, Dugout can more efficiently acquire additional in-market customers for products such as internet, TV, and home security.

“We built Insights by Scout so our marketing and sales teams could have key audience insights at their fingertips, in a digestible and user-friendly format,” said Gary Pak, Centerfield’s chief operating officer and CTO. “It can help improve campaign performance, but it can also improve the customer shopping experience by letting us target the right people with the right message.”

About Centerfield
Centerfield (https://www.centerfield.com/) is a technology-driven marketing and customer acquisition company driving millions for sales for residential services, business services, and telecommunications brands. Centerfield's marketing and sales technology platform, Dugout, and leading consumer guides engage with in-market consumers to help them purchase internet, TV, wireless, landline, and home security, amongst other products and services. Centerfield is headquartered in Los Angeles with offices in Boston, New York, South Florida, Kingston and Montego Bay.

Steve Stratz
For Centerfield

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