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7SIX9 Entertainment Releases First Single and Music Video from
“The Greatest Dancer” EP,
Inspired by and Dedicated to the Art of Michael Jackson
To View the Official Music Video click HERE
LOS ANGELES, Feb. 22, 2019 (GLOBE NEWSWIRE) -- 7SIX9 Entertainment today released the single and video “Let’s Shut Up & Dance” by global pop music superstars Jason Derulo, Lay Zhang and NCT 127. The video has its broadcast video premiere today on MTV (MTV Live, mtvU and the Times Square Viacom billboards) and is now available on YouTube, Apple Music and more. Written by Derulo, Ant Clemons, written and produced by Bongo ByTheWay, and produced by Ali Prawl, Ray Key and Robot Scott, this is the first single from a four song EP and box set entitled The Greatest Dancer, inspired by and dedicated to the art of Michael Jackson. The box set is scheduled for June 25, the 10th anniversary of Michael Jackson’s death.
Representing Pop music’s biggest stars in pop, urban, M-pop and K-pop, the single and video are one the most significant cross-genre music collaborations, embracing the global and cinematic nature of music and dance with a three continent/five city video shoot. From the award-winning crew, to hiring the best underground street dancers and professionals, shooting in locations from South Korea, Ethiopia, Jamaica, London and Los Angeles, the video is meant to capture the marriage of music and dance on an epic, gritty and authentic cinematic scale.
The video was produced by FREENJOY, directed by Daniel Russell (Kendrick Lamar, Kelly Clarkson, Gucci Mane), choreographed by Danielle Polanco with assistant choreographers Jeremy Strong, Andrew Carter, with featured dancing by Derulo, Lay and NCT 127.
Said, Bruce Gillmer, EVP, Music & Talent Programming at MTV, “MTV is excited to premiere this dynamic video across our platforms. By showcasing these incredible global artists together, ‘Let’s Shut up and Dance’ truly embraces the diversity of pop and dance music on an international scale.”
Commenting on the song and accompanying video for
“Let’s Shut Up & Dance”:
“Collaborating with Jason was such a great experience,” said Lay about working with Derulo for “Let’s Shut Up and Dance.” Adding, “he is such a global force in the world of hip hop and it was really special to see our styles come together for the same project.”
Derulo says, “This is a very personal project for me. MJ’s artistic contribution has been so important to my career, and I feel as though I have had the opportunity to give something back with this song and music video. Lay and NCT 127 bring a freshness to this and we hope everyone feels it and will just get up and dance!”
“This project is the perfect example of how music is a global language,” said NCT 127.
Jerry Greenberg, Chairman of 7Six9 Entertainment added, “We are so proud of 7SIX9 Entertainment's debut project. Such exciting talent presenting fresh and relevant material while paying homage to the artistic mastery of MJ. “Let's Shut Up and Dance" speaks for itself. The message of this song and music video is for everyone to take a few minutes from the day, and just have a good time!"
More information is available at 7SIX9.com.
ABOUT JASON DERULO
Jason Derulo is a multi-platinum powerhouse who has sold an equivalent of over 130 million units worldwide and has generated over 9 billion audio streams. His breakout single "Talk Dirty" [feat. 2 Chainz] has reached 7-times platinum status, while "Want To Want Me" and “Wiggle” [feat. Snoop Dogg] went quadruple-platinum. “Trumpets,” “Ridin’ Solo,” and “In My Head” went triple-platinum, and “Swalla,” "Marry Me,” and "It Girl" earned double-platinum certifications. Platinum singles include "The Other Side," "Get Ugly," and "Don't Wanna Go Home." Cumulative streams continue to soar, exceeding 9 billion overall and over 5 billion YouTube views. At radio, his music has impacted 20 billion-plus listeners with a staggering 3.5 billion spins. Jason was a featured performer for the Monday Night Football theme, his clothing line LVL XIII launched in Bloomingdales last Fall, he has a label in partnership with Warner Bros. Records and a publishing deal with Warner/Chappell Music. He is an investor in many enterprises, including Catch L.A. and Rumble Boxing with Sylvester Stallone and Ashton Kutcher. He is currently shooting the big screen adaptation of Andrew Lloyd Webber’s musical Cats.
ABOUT LAY ZHANG
With a staggering 9.9 Million Instagram followers, Chinese global pop sensation Lay Zhang (Zhang Yixing) of SM Entertainment’s mega group EXO first launched his solo career with “LOSE CONTROL” (2016), which won him the coveted “Album of the Year” and “Male Artist of the Year” awards at China’s annual V-Chart Awards, to be followed by another “Album of the Year” award in 2017 for his sophomore solo record “LAY 02 SHEEP” at the Tencent Video Start Awards. With a diversified and current sound, Lay masterfully combines elements from various genres including future bass, dance and hip hop. The first Chinese singer to chart in the Top 10 on iTunes’ world chart, Lay’s personal mantra, “Try hard and work harder” is evident in everything he does as a singer-songwriter, producer, dancer and actor. With a vision to bring m-pop (Mandarin pop) stateside, Lay released his first U.S. album, “NAMANANA”, which debuted at No. 21 on Billboard 200 albums chart.
ABOUT NCT 127
With 4.3 million Instagram followers in tow, Seoul-based global pop powerhouse NCT 127 has shaken up the k-pop world since their 2016 mega-hit “Fire Truck” with their unique and conceptually-progressive artistry (“Limitless,” “Cherry Bomb”). In October, the breakout boy band was tapped by Apple Music as the Up Next artist of the month, first-ever kpop act to take the coveted title. In addition, they were Billboard’s first K-pop act to hit No. 1 on the Emerging Artist Chart, Rolling Stone’s 2018 “K-Pop Artist to Watch,” and declared to be “leading the next generation of kpop” by the LA_Times. Each with their own playful, charismatic personalities, NCT 127 (which includes several fluent English-speaking members from Korea, Canada, Japan and the U.S.) has found a unique way to connect with their growing fanbase outside of their Seoul home. Charting above world’s biggest artists including Beyonce, Justin Bieber and Selena Gomez on Billboard’s Social 50, the talented group of multi-lingual artists deliver more of an experience than just a performance every time they hit the stage. Known for mixing genres, NCT 127 combines sounds in pop, R&B, hip-hop and Latin trap. NCT 127 made their late night debut on Jimmy Kimmel Live with “Regular", their all-English hit song which was included in Apple’s Best of 2018 playlist. NCT 127 will return to the U.S. this Spring on their first-ever headlining North American tour. Their debut full-length studio album “NCT #127 Regular-Irregular” is out everywhere now.
7Six9 Entertainment is a full-service music label and management company led by established industry executive Jerry Greenberg (former President of MJJ, WTG Records and Atlantic Records). With worldwide sales and distribution agreements, The Greatest Dancer EP is the company’s debut release.
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